02 / FEATURED PROJECT
Lucky
Rabbit
Evolving the brand for what's next.
WHERE IT STARTED
Built for a different moment.
Lucky Rabbit started in 2020 with a focus on Federal Digital Services. Its original identity reflected that early direction and the company it was at the time.
LUCKY RABBITDIGITAL SERVICES
ORIGINAL LOCKUP · VERTICAL
ORIGINAL WORDMARK
HORIZONTAL LOCKUP
ORIGINAL MARK
GREEN APP ICON
ORIGINAL MARK
GREY APP ICON
THE ORIGINAL EXPERIENCE
Where the story began.
HOMEPAGE · ARCHIVED
INTERNSHIP · ARCHIVED
THE SHIFT
The company evolved.
The brand needed to follow.
What started with a Federal Digital Services focus grew into something broader. As Lucky Rabbit expanded into new markets, services, products, and opportunities, its identity needed room to represent where the company was going — not only where it started.
- FEDERAL DIGITAL SERVICES
- NEW MARKETS
- NEW SERVICES
- NEW PRODUCTS
- A BROADER LUCKY RABBIT
BRAND EVOLUTION
Same foundation.
A bigger story.
DRAG TO COMPARE · THEN ↔ NOW
WEBSITE EVOLUTION
The identity changed.
So did the experience.
HOMEPAGE · BEFORE & AFTER
Drag the divider to compare the homepage then and now.
BEYOND THE HOMEPAGE
The experience evolved with the company.
The change went beyond the homepage. As Lucky Rabbit evolved, the way the company presented opportunities, culture, and careers evolved with it.
Earlier Lucky Rabbit
Lucky Rabbit Today
TODAY
Built for more than one lane.
CURRENT MARK
2026
LUCKY RABBIT · MULTI-MARKET SOLUTIONS FIRM
COLOR PALETTE
TYPOGRAPHY
Imagine. Build. Deliver.
MONTSERRAT · Headlines & UI
Solutions built around your mission.
ARCHIVO · Body & long-form
Innovation should serve people.
LORA · Editorial accent
THE RESULT
Built to keep evolving.
Lucky Rabbit’s evolution created room for the brand to grow beyond where it started while making space for focused experiences like Try Product Studio.
THE FULL JOURNEY
One line,
still moving.
- 2020LUCKY RABBITFederal Digital Services
- ↓EVOLVE
- MULTI-MARKET FIRMFederal · State · Healthcare · Commercial
- ↓EXPAND
- 7 SERVICE AREASStrategy to execution
- ↓BUILD
- 3 PRODUCT FAMILIESAgentVrify · AI Assistants · AutoBridge
- ↓ONE LANE
- TRY PRODUCT STUDIORapid product builds — part of the whole