BRAND GUIDE · 01 / 01

The Try Product Studio brand.

Try Product Studio is about turning ideas into something people can see, use, and believe in. Our brand should feel creative, approachable, flexible, and focused on making ideas real without making the process feel complicated.

Try Product Studio beaver mascot working on a laptop

01OVERVIEW

More than a logo. It's how the idea feels.

Try Product Studio's brand is not just the beaver, the colors, or the website. It's the experience someone has when they bring us an idea — and the feeling that it's actually going to become something.

Creativity
Flexibility
Collaboration
Clarity
Momentum
Approachability

02PURPOSE

From a spark to something real.

People come to us with a vision, an idea, or a problem. We help them figure out the right way forward, make the idea visible, build it, launch it, and keep improving it.

VISION
SHAPE
SEE
BUILD
GROW

03PERSONALITY

How we show up.

Seven traits that show up across every conversation, sketch, and build. Not a checklist — a feeling.

CURIOUS

We ask questions before jumping to answers.

CREATIVE

We look for possibilities, not just the obvious solution.

FLEXIBLE

Every client, idea, and budget is different.

CLEAR

We explain things like humans, not technical manuals.

COLLABORATIVE

We build with our clients, not behind a curtain.

PRACTICAL

A great idea still needs to work in the real world.

ENERGETIC

Ideas should feel like they're moving forward.

04HOW WE SPEAK

Talk like a person.

We know the technical side. Our clients shouldn't need to. The point should be immediately obvious.

SOUND LIKE

ClearHumanEncouragingConfidentCollaborativeStraightforward

AVOID

  • Heavy technical jargon
  • Corporate buzzwords
  • Overly complicated explanations
  • Talking down to clients
  • Making the process sound intimidating

DO

“You bring the vision. We'll help find the right way forward.”

DON'T

“We leverage advanced development methodologies to architect scalable digital solutions.”

DO

“See your idea take shape.”

DON'T

“Review the iterative prototype implementation.”

We know the technical side. Our clients shouldn't need to.

05HOW IT WORKS

How the brand becomes an experience.

The same five stages from the public How It Works page, documented here as the brand's promise in motion.

  1. 01

    You bring the vision.

    Whether you have a new idea or a problem to solve, we start by listening to what you need.

  2. 02

    We find the right way forward.

    We'll work with your budget, stay flexible, and focus on what matters most so you're not paying for things you don't need.

  3. 03

    See your idea take shape.

    We show you the experience early, listen to what you think, and make updates quickly so the project keeps moving in the right direction.

  4. 04

    We bring it to life.

    Once the direction feels right, we bring it all together into a polished, clear, and easy-to-use experience that works smoothly on every screen.

  5. 05

    Launch is just the beginning.

    As your business grows and your needs change, we can provide ongoing maintenance, updates, and support to keep your experience moving forward.

06VISUAL IDENTITY

Built to feel bright, clear, and alive.

Logo, color, and type. Recognizable, intentional, and consistent across every surface.

PRIMARY LOCKUP

TryProduct Studio

Beaver + laptop mascot paired with the two-line wordmark.

PRIMARY MASCOT

Try Product Studio beaver mascot

Beaver + Laptop — building, problem-solving, and turning ideas into something real.

COMPACT

Try Product Studio

Tight horizontal treatment for navbars and tight spaces.

COLOR PALETTE

Primary Green

#6DD84A

Energy & growth — accents, highlights, motion.

Mid Green

#3DB86A

Action — buttons, links, CTAs.

Dark Green

#2A8A4E

Depth — eyebrow labels, emphasis.

Navy

#0B1F3A

Foundation — backgrounds, text, footers.

Surface Light

#F4F7FB

Calm — neutral section tints.

White

#FFFFFF

Clarity — canvas & breathing space.

Lavender

#8B7CF6

Creative accent — used sparingly across the canvas.

Peach

#FFB88C

Creative accent — warmth in stage highlights.

TYPOGRAPHY

HEADLINES

From a spark to something real.

Sans (System UI) · Semibold 600 · tracking-tight

BODY

You bring the vision. We'll help find the right way forward.

Sans (System UI) · Regular 400 · leading-relaxed

SMALL LABELS

HOW IT WORKS

Sans (System UI) · Semibold 600 · uppercase · wide tracking

Handwritten accent: Caveat — used sparingly for sketch-style annotations.

07 THE BEAVER

Built to build.

The beaver represents the builder side of Try Product Studio — curious, practical, persistent, and always turning raw ideas into something real. It makes the brand feel approachable without making the company feel childish.

Try Product Studio beaver mascot building at a laptop

08PAGE STYLE GUIDES

Same brand. Different experiences.

Each public page shares the same foundation but serves a different moment in the journey.

HOME

Introduce Try Product Studio and turn curiosity into exploration.

TONE

Creative, energetic, approachable.

KEY ELEMENTS

Interactive creative canvasReal WorkStrong Start a Project CTA

HOW IT WORKS

Make the process feel understandable and collaborative.

TONE

Clear, reassuring, human.

KEY ELEMENTS

Five-step journeyFAQVisual path

OUR WORK

Show what ideas become.

TONE

Visual, confident, proof-focused.

KEY ELEMENTS

Project experiencesBefore / AfterProblem · Approach · Solution

TESTIMONIALS

Let clients speak for the experience.

TONE

Human, credible, warm.

KEY ELEMENTS

Client quotesVaried editorial compositions

START A PROJECT

Make starting a conversation feel easy.

TONE

Welcoming, low-pressure, encouraging.

KEY ELEMENTS

Simple questionsClear progressMinimal jargon

09BRAND IN ACTION

See it in the wild.

The brand guide, lived on the actual site.

10SITE MAP

Where everything lives.

The full Try Product Studio site at a glance.

TRY PRODUCT STUDIO

END OF GUIDE

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