01 / FEATURED PROJECT
Boom
Salon & Barber
Creating a warmer, clearer digital experience for a salon built around the whole family.
What needed to change?
Boom is a warm, family-first place to be. The website had to carry that same feeling — and make the next step obvious.
CLARITY
The first impression had to say what Boom is, at a glance.
NAVIGATION
Salon, Barber, Gallery, Products and Gift Cards all reachable in one step.
BOOKING
The primary action had to be impossible to miss.
MOBILE EXPERIENCE
Designed intentionally for smaller screens, not scaled down.
FAMILY-FRIENDLY MESSAGE
Speak to the whole family, not just one audience.
BRAND EXPERIENCE
Warm imagery and typography rather than an overly modern feel.
Start with the experience.
- 01SALONBARBERGALLERYBOOKING
Create a welcoming first impression.
- 02
SALON · BARBER · GALLERY · PRODUCTS
Make Salon and Barber services easy to understand.
- 03BOOKING
Make booking obvious and accessible.
- 04
Design intentionally for desktop and mobile.
- 05AaWARM, NOT COLD
Use imagery and typography that feel warm rather than overly modern.
- 06
Create a cohesive experience across services, gallery, products, gift cards, and booking.
Everything comes together.
- 01CLEAR NAVIGATION
Salon, Barber, Gallery, Products and Gift Cards are immediately accessible.
- 02BOOKING
The primary booking action remains visible and easy to find.
- 03FAMILY-FIRST MESSAGE
The landing experience communicates a welcoming environment.
- 04RESPONSIVE EXPERIENCE
The design adapts intentionally across screen sizes.